How We Know Sylvan Tactics is Resonating: Key Metrics You Should Use Too
When designing a game, one critical question keeps coming up: "Is our game idea resonating with players?" We've found some reliable ways to objectively measure resonance even at an early stage of development. Here are three methods we've used—and why you might want to consider them too.
1. Instagram Ads
Social media advertising can be daunting, but Instagram has given us clear and helpful metrics. Currently, we're averaging around $0.40 per new follower and $0.25 per profile visit. According to industry averages, these figures are excellent—most similar campaigns tend to hover between $0.50 to $2.00 per follower. These promising numbers suggest that our anthropomorphic woodland art and the unique concept of blending chess mechanics with strategic card play are connecting strongly with our audience.
Of course, ad quality matters greatly. Crisp, attractive visuals and clear messaging are key. But even accounting for ad quality, these low-cost, high-engagement metrics are a good sign that Sylvan Tactics' aesthetic and gameplay pitch are hitting the mark with board game enthusiasts.
2. Reddit Posts
Sometimes the simplest outreach can yield surprising insights. We recently made a straightforward post on the /r/boardgamedesign subreddit seeking feedback on our card designs—and the response blew us away. It rapidly became one of the top three posts in the subreddit for the entire year, nearly reaching the second spot overall.
While hitting the top three isn't necessary to demonstrate success (and achieving high Reddit visibility doesn't guarantee success), it can be very insightful to use similar posts as a benchmark. By examining the number of upvotes and the nature of comments other comparable games have received, you can better gauge potential reception for your own release. Our post’s high ranking indicated that our game concept and art resonated deeply with the community, even among many other impressive projects.
The feedback itself was overwhelmingly positive, with comments such as:
"Amazing! Very red wall and Bloomburrow-y in the best ways."
"The art is phenomenal!… The board design looks really nice too. I’d love to follow the Kickstarter when it’s live."
"These look great! I love this theme so much! Where can I find out more?"
This enthusiastic reaction from a knowledgeable community validated that our core idea—bringing new life to classic chess through tactical cards—was not only interesting but genuinely exciting to potential players.
3. Post-Playtest Surveys
Playtest surveys offer invaluable qualitative feedback, even if they can sometimes lack objectivity, particularly when testing with friends and family. However, what matters most in these early surveys isn't necessarily strict objectivity but rather the overall direction of the feedback.
Thus far, responses have been highly encouraging. Players consistently highlight enjoyment and strategic depth, and most suggestions are minor tweaks or balance adjustments rather than fundamental criticisms. Perhaps even more tellingly, multiple playtesters have proactively asked for another play session or requested to introduce Sylvan Tactics to their friends. This eagerness to revisit the game signals strong initial resonance.
Metrics for the Future
At this stage, Instagram engagement, Reddit response, and playtest feedback have been our most useful metrics. As development progresses, we'll begin to incorporate additional objective measures, such as community growth rates, conversion rates from ads to Kickstarter sign-ups, and deeper analysis of repeat play frequency.
For now, these early metrics are invaluable indicators that we're moving in the right direction. If you're developing a game yourself, consider tracking similar data points. They'll give you early insights into what's working, what's connecting, and where to focus your efforts next.
Ready to join us on our journey? Follow Sylvan Tactics on Bluesky, Instagram, and Discord to stay updated on our Kickstarter launch and future design insights!